Hello! I’m a first-principles systems thinker who believes that technology exists to make things work faster and help people live better.

I have over a decade of experience building GTM Operations and Analytics teams from the ground up, fueling the transformation of startups into multi-billion dollar businesses.

I help leadership teams make impactful decisions with confidence, and I’m an expert at finding the balance between what we need right now and what we need at scale.

I have strong opinions about data visualization, measuring success, and process governance. I believe that often, pursuing quality over quantity — opting for 'less but better' — is more effective than 'more with less'.